Consumer electronics specialists — now a marketplace.

smartport launched in mid-2024 as a pure B2C online store. Patrick had previously built and sold an earlier e-commerce business — the lesson: consumer electronics is a category where buyers need trust and depth, not breadth. Marketplaces that sell everything treat smartphones like phone cases. We wanted to do better than that.

For the first 18 months we did everything ourselves — sourcing, logistics, pricing, customer service. Over 140,000 customers later, it was clear that the infrastructure we'd built could do more. In early 2026 we transformed smartport into a marketplace. Vetted third-party sellers now sell on the same platform — with the same care and the same buyer protection our own orders have always had.

Our goal is straightforward: smartport should become the go-to destination for consumer electronics in Europe — new and refurbished, curated like a specialist store, with the selection of a marketplace.